Building the Foundation
As is the case with most things in life, failing to plan is planning to fail. This is definitely true of digital marketing, but where do you start? Here are the four most important things to consider when developing your strategy:
- Buyer Personas
- Buyer’s Journey
What are Buyer Personas?
2. Website Analytics
You can install a tracking code on your website, like Google Analytics, which will be able to gather information about who is visiting your website and what they are doing. For example, if you had an e-commerce store, you could look at data for people who completed purchases on your site. Using this data, you could gather demographics, gain insights on customer interests, see what keywords people are typing to find you, and so much more.
3. Online Forums
People are using forum sites like Reddit, and Quora every day to ask questions related to problems they are facing. As a marketer, these forums can be very valuable to you. By searching topics related to your business on these sites, you will be able to get a better idea of some of the questions your buyer personas are struggling with and provide a solution.
What’s the Buyer’s Journey?
Once you’ve done your research and created buyer personas, you need to understand the buyer’s journey. That is, the active research process that your buyer personas go through leading up to a purchase. Here’s what that looks like:
To break this down, there are three stages that your buyer personas go through when they begin looking for a solution to their problem.
- Awareness stage
- Consideration stage
- Decision stage
Schedule a Free Consultation
If you’re ready to take your business to the next level by implementing some digital marketing for your business, fill out the form below. I’d love help guide you in taking the next steps towards getting more customers.